Mariya Nurislamova very first manufactured her mark being a serial entrepreneur inside the elegance-tech Place. In 2014, she co‑Established Scentbird, a fragrance‑subscription services pitched given that the “Netflix for perfumes.” The platform quickly scaled to over seven-hundred,000 regular monthly subscribers within the U.S. and Canada, featuring entry to 800+ designer scents.
Underneath her Management, Scentbird raised about $twenty five million in venture funds, participated in Y Combinator, and have become lucrative by 2019, making annual earnings north of $a hundred million with growth of 45–fifty% calendar year-more than-12 months. Her information—to "get started tiny and under no circumstances stop trying"—has resonated with several rising business people.
But beginning all around 2018, Mariya launched a parallel side to her persona: spiritual Trainer, intuitive, channel, artist, and writer. Launching the YouTube channel “This really is Mariya”, she routinely provides guided meditations, Power‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,two hundred+ videos, along with her broader existence across TikTok, Instagram, Spotify, and podcasts achieving about three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—small business CEO by working day and spiritual guru by evening—almost never intersected publicly until finally mid‑2024. That’s when Business enterprise of Fashion spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the increased… sources of knowledge of 3D Earth earth warfare”.
These views ignited a wave of on the net backlash:
YouTubers which include Keya’s World and Zachary Michael publicly mentioned they would no longer do the job with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social media people have been specially appalled by claims that disorders like most cancers or AIDS may very well be cured in each week, miscarriage was “a option,” and Bodily attributes (e.g., crooked tooth, hair colour) held spiritual importance.
Yet, Mariya remains resolute. She maintains her spiritual content material is different from her CEO duties, stating she works by using only “Mariya” in spiritual channels to guard Scentbird’s manufacturer.
The Energy of Duality
Strengths of Mariya’s Technique
Authentic Differentiation
Her fusion of company achievements and spiritual exercise sets her apart—making a deeply personalized model with pathways into membership, retreats, personal periods, and guided encounters .
Scale and Strategic Discipline
Scentbird’s consistent advancement underscores her power to translate eyesight into operational actuality, while her spiritual side drives a likewise expansive information engine.
Group Depth
The consistency and intimacy of her material—guided meditations, Q&As, and Reside lessons—foster sturdy Group bonds between followers in search of spiritual transformation.
Emerging Threats & Fractures
Manufacturer Standing Danger
The spiritual content has created unease amongst influencers, shoppers, and traders who will be uncomfortable associating Using these metaphysical narratives .
Written content Legal responsibility
Bold overall health promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical consumers, or regulatory groups concerned about misinformation.
Cross‑Identity Confusion
Even though Mariya insists on separating her two worlds, critics argue the identities by now overlap—Primarily by her involvement in Scentbird‑joined information and sponsorships.
Navigating the Future
Strategic Selections
Compartmentalize
Mariya could preserve a transparent boundary—retaining her spiritual id beneath a definite identify and platform when holding Scentbird independent and brand name-neutral.
Integrate
By weaving spiritual and wellness factors into her firms—which include scent + meditation kits—she could lean right into a wellness‑centric manufacturer evolution.
Explain Messaging
Tonal harmony—grounding her spiritual content material with steering disclaimers or scaling back again controversial metaphysical statements—could broaden her appeal and minimize friction.
Validation by way of Response
Regardless of backlash, Mariya proceeds to broaden her spiritual ecosystem—from charging $one,111 glastonbury retreats to $a hundred twenty five,000 private transformational functions, online channelling sessions at $three,000, and her 2021 book 72 Keys to Manifestation. Her followers’ good Amazon evaluations propose her knowledge resonates deeply with many seekers .
Closing Choose
Mariya Nurislamova embodies a exceptional modern day archetype: a undertaking-driven CEO using a large-stakes spiritual change Moi. Her journey reflects broader cultural convergence—where community figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her small business savvy.
That is Mariya demonstrates her ability to command interest and Establish deep emotional resonance.
The fact clash amongst these worlds—sparked by metaphysical pronouncements—poses each hazard and opportunity.
Whether she amplifies the convergence or draws organization boundaries, Mariya stands in a pivotal crossroads. Her upcoming actions may perhaps redefine what it means to generally be a founder inside the spiritual-tech era—layering ambition with scentbird ceo authenticity within a brand-new way.